Amazon Fire TV Help Website
Educating customers on Amazon Fire TV's experience
UI/UX Design, Information Architecture
Duration
December 2020 - April 2021
Skills
Adobe XD, Photoshop, Illustrator, Iconography
Team
Agency | Wunderman Thompson
Senior Designer, Natalie Fajardo
Art Director, Patrick Vongkhamchanh
Creative Director, Erin Long
With the next launch of the updated Amazon Fire TV UI interface, we wanted create a more intuitive customer education website and saw an opportunity to refine the ease of navigation and communication to both new and existing users.
Familiar & Digestable
An integral part of Fire TV is the experience it gives in-home. Lifestyle photography, subtlely utilizing the Fire TV's brand gradient into our iconography, and warm copywriting for beginners, were all part of the formula to create the website.
Translation to Icons
It was my role in taking lead of designing and producing the style of iconography. Staying with a grayscale set and then utilizing the gradient to accent important ideas helps the user digest instructions easier.
